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Marine Deals Retail | APJ SAP Emarsys Customer Engagement
Retail
Launched in October 2009, Marine Deals is dedicated to offering marine and fishing equipment at the lowest prices! In 2013, the e-tailer was recognized by Deloitte as one of the 50 Fastest-Growing Companies in New Zealand.
+11.7% Revenue Increased recommendations revenue +24% Retention Increase in active customer retention
Headquarters New Zealand
Products Marine and fishing equipment retailer
Web Site
marine-deals.co.nz
Business Challenges • Trouble separating one customer from another and was difficult to determine which customers were the most engaged, which weren’t, and what they could do to improve both groups. Segmentation would be the key • Manually putting together each email campaign took a long time for Marine Deals, leaving little room for analyzing how effective their retention programs were • Poor performance analytics and personalizing email was impossible without some kind of trigger- based automation Customer Benefits • The data analysis that the platform allowed revealed data-driven conclusions about which customers were most likely to convert and why. Marine Deals identified a highly engaged group of leads and active customers (21%), They found that more than half of their revenue (72%) came from this small group • They now have 6 campaigns triggered by customer behavior, including successful active customer retention, win-back, and abandoned cart campaigns • In one 90-day period, Web Recommender brought in 6.7% in, and Email Recommender contributed 4.5% in revenue “Personalization really works. We love [SAP] Emarsys integrated approach between email marketing and on-site recommendations.”
19% Conversions Increased email conversions
Graham Dekker Managing Director Marine Deals
Read the Success Story
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