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Party Delights Retail | EMEA SAP Emarsys Customer Engagement
Retail
Party Delights Ltd was founded by Allison Graham in 2001. The Eureka moment was born out of frustration, as Allison was trying to source Spiderman themed party ware for her son's birthday and just couldn't find a complete range of accessories anywhere.
Live Statistics On product trends to proactively optimize campaigns tailored to their customers’ behavior Minutes Saved Beautifully crafted email campaigns saving valuable time and resources More Revenue Customer Engagement has soared, resulting in better response rates, better open rates, and better click-through rates
Headquarters United Kingdom
Products Party, holiday, and celebration products
Web Site
partydelights.co.uk
Business Challenges • Previous email supplier didn’t have the technological capabilities to segment, automate, and personalize the customer experience • Difficult for the team to automate effective product recommendations without using an algorithm-based product recommendation engine, spending too much time manually analyzing top performing products, and it wasn’t paying off • Due to a strain on internal resources, anyone within the team needed to be able to use it without needing HTML knowledge Customer Benefits • All of the segmentation and personalization could be done within one intuitive platform, without the need for any HTML knowledge • They can now see real-time statistics showing which products are generating the most revenue. As a result, they plan to implement Emarsys Smart Insight to add a greater level of customer intelligence to their solution “The level of segmentation and tools available to us on the previous systems we used were nowhere near as extensive, we’d still be targeting the wrong people with the wrong types of emails. We’ve found that relevance has been key for us; Emarsys has helped us segment down, even if it involves sending fewer emails to fewer people, we’re still getting better response rates, better open rates, better click-through rates and ultimately, more revenue.”
Ben Thomas Digital Manager Party Delights
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