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ASICS Retail | APJ SAP Fashion Management SAP Customer Activity Repository
Retail
Founded in 1949, the ASICS brand has firmly established its place in the global sports market with a range of sports shoes, sportswear, and sporting goods and accessories for everyone from performance athletes to people who simply love sports.
Single View of inventory across all channels 115%
Headquarters Japan
Products Fashion
¥329 B (US$2.9 B) Revenue
Web Site asics.com
Business Challenges • Multiple non-standardized systems, business policies, and manual processes that differ by region • Limited inventory visibility hindering global insights and action • Lack of consumer-centric experiences and connected omnichannel processes Customer Benefits • Established real-time global business insights, enabling value-driven decision-making based on relevant and up-to-date data • Standardized business processes across all regions, adopting one way of working with global policies and procedures • Afforded the flexibility to quickly shift its physical store revenue stream to its online channel, thanks to globally aligned processes and consistent data residing in its SAP software business environment
Year-on-year increase in e-commerce sales in 2020 compared to 2019
SAP Fashion Management enables a consolidated view of inventory data across all channels at ASICS. This allowed the company to perform a seamless switch of inventory availability to its online channel when the pandemic shut down its brick-and-mortar retail operations in North America.
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