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BrandAlley 1 Retail | EMEA SAP Emarsys Customer Engagement Mention Me
Retail
BrandAlley is an online fashion retailer based in the United Kingdom. The company runs flash sales of designer brands, which typically last 4–5 days. The site offers womenswear, menswear, accessories, jewelry, footwear, homeware and beauty products. BrandAlley ships to the UK and Ireland.
64% Increase In spending when introduced by a friend 4x New Customers Introduced
Featured Partner Mention Me
Headquarters United Kingdom
Products Fashion retailer
Web Site
brandalley.co.uk
Business Challenges • Increase and convert website registrations into sales by transforming their contact segmentation and engagement strategies • Saw a powerful opportunity to use referral data to completely transform their segmentation and contact strategy Customer Benefits • Feeding advocacy data into their segmentation and personalization strategy to acquire, engage, and retain high-quality customers to drive scalable growth • Unlocked whole new segments of high-quality customers they were previously overlooking, transforming their perception of who their best customers • 12% increase in email open rates compared to their next best-performing automation campaign • 12% More customers quired through referral • 5% higher share rate through segmenting customers based on their likelihood to refer “By using Mention Me tactics within our automation campaigns and email marketing in Emarsys, we’re increasing both acquisition and retention. It’s such an effective way of delivering personalized messages that resonate and drive action.”
Michelle Hurney Head of Marketing BrandAlley
Read the Mention Me Success Story
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