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BrandAlley 2 Retail | EMEA SAP Emarsys Customer Engagement
Retail
BrandAlley is an online fashion retailer based in the United Kingdom. The company runs flash sales of designer brands, which typically last 4–5 days. The site offers womenswear, menswear, accessories, jewelry, footwear, homeware and beauty products. BrandAlley ships to the UK and Ireland.
+10% Value Average order
Headquarters United Kingdom
Products Fashion retailer
Web Site
brandalley.co.uk
Business Challenges • Ability to catch customers in purchasing at the right moment • Find a way to bring defecting customers back to make a purchase • Ability to market to the customer at just the right moment as a purchase was about to be made Customer Benefits • The lifecycle segment campaign delivered so much more revenue than any of the other campaigns being run • Quickly saw a 10% increase in average basket value and a 24% increase in conversion percentage, proving that SAP Emarsys Customer Engagement helped them bring back customers who have previously left without making a purchase
+24% Won Back Of customers likely to defect +20% in 90 days Increase in revenue
“What AI did was to tell us when to communicate with those people, having a 1:1 conversation, having that freedom of actually reaching customers in that really great moment in time…it has delivered us a lot more revenue.”
Alexandra (Simon) Vancea Head of Marketing BrandAlley
Read the Success Story
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