Go Back
City Beach 2 Retail | APJ SAP Emarsys Customer Engagement
Retail
Established in 1985, Australia’s premier youth fashion retailer has grown to 70+ physical stores and 1.4 million database contacts.
+10% AOV Increase in average order value on loyal shoppers vs non-loyal shoppers 35% Open Rate Open rate for loyalty campaigns +34% Purchase Frequency Increase in customer purchase frequency 7.4% Conversion Conversion rate for loyalty campaigns
Headquarters Australia
Products Fashion retail
Web Site
citybeach.com
Business Challenges • Having grown their database to 3M+ contacts, City Beach realized a great opportunity to cultivate greater customer loyalty amongst returning customers by launching a dedicated loyalty program • They needed a more effective way to increase average order value, purchase frequency, and overall engagement from their most devoted customers • City Beach sought a solution to help them connect the online-to-offline shopping experience and capture richer customer data to deliver more relevant engagement • The brand looked to scale personalized omnichannel experiences and customer retention through loyalty Customer Benefits • By leveraging the SAP Emarsys Loyalty solution, City Beach is able to capture rich customer data that helps fuel insightful personalization and deliver 1:1 engagements at scale • Connecting the online and in-store experience gives City Beach a clearer understanding of who their customers are and how they engage with the brand, resulting in better business outcomes • The SAP Emarsys Loyalty solution also empowers City Beach to nurture their growing database of devoted customers, resulting in greater engagement across channels, increased retention, and higher AOVs “Our strategy centered around leveraging these valuable customer insights and robust first-party data to drive better personalized experiences for our customers. This experience-first approach led to increased uplift across purchase frequency, store visitation, and conversions.”
Mike Cheng Head of Digital City Beach
Read the Success Story
© EMEA SAP SE or an SAP affiliate company. All rights reserved.
Made with FlippingBook Online newsletter maker