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CUE Retail | APJ SAP Emarsys Customer Engagement
Retail
Cue is an Australian fashion company that was founded in 1968 and is still wholly owned by the founding family. The company predominantly sells modern fashion from London and exclusive prints. The CEO of Cue Clothing Co is Justin Levis. The founder of Cue is Rod Levis.
+21% Growth Of loyal customers
Headquarters Australia
Products Fashion retailer
cue.com Web Site
Business Challenges • CUE had a bold vision, to achieve ‘Commerce Anywhere’ • They wanted to bridge the gap between physical and digital retail. To do this they needed to be able to integrate customer insights to and from multipletouch points to deliver relevant personalized experiencesconvertingengagementinto sales Customer Benefits • Average a hundred thousand dollars a month in increased sales as a result of using the wish-list platform • 45% open rates on online wish-list and 75% are open rates for in-store wish lists • Make available for sale 9 times more inventory than what was previously available to their customers for sale online • Build 360 view of the customer has resulted in CUE converting sales five to six times that of their average order value • Create rich emotional experiences in relationships with their customers, via results such as 100% of online sales having a known customer associated and 87% of customers and store being associated with a sale “It’s about bringing the recommendations in-store so we can create sticky retail experiences post-visit. It’s about providing upsell opportunities with the AI recommendations for click and collect and within our styling sessions to make sure that we have a curated product range ready for the customers. And it’s our key partners that enable this.”
5-6x Increase In average order value +60% Conversion More digital and in-store styling sessions convert to sales
Shane Lenton Chief Innovation Officer CUE Clothing
Read the Success Story
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