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Grupo Axo Retail | LATAM SAP Emarsys Customer Engagement SAP Customer Data Platform SAP Customer Identity and Access Management
Retail
Grupo Axo SAPI de CV operates as a chain of free standing and mall stores, shop-in-shops, and corners within department stores. The Company offers designer, luxury, lifestyle, sportswear, footwear, and beauty products for men and women. Grupo Axo SAPI markets to customers throughout Mexico.
1 Central Location For customer data
Headquarters Mexico
Products Fashion retail stores
Web Site
grupoaxo.com
360 ° View Of each customer
Business Challenges • More than 50 brands managed in 39online stores and seven applications, with several different ERP and e- commerce systems needing to be connected • Lack of CRM and data governance functionality and an omnichannel CRM strategy Customer Benefits • Enabled Grupo Axo to increase customer knowledge, segment customers, identify consumption patterns, suggest cross-brand purchases and promotions, create sales distribution lists, and focus on KPIs • Gained visibility for a greater understanding of how customers use different buying channels across brands and who the omnichannel customers are • Allowed the company to make more-informed decisions, build a strategy to align with the needs of omnichannel customers, and strengthen customer loyalty, purchase frequency, and spend
Increase in Revenue Anticipated as a result of the business transformation
“With SAP Customer Experience solutions, we have cross-brand knowledge of each one of our customers. We can understand the behavior not just for one brand, but also for the other brands that a specific customer has interaction with.”
Watch the Video
Eduardo LemosFelippelli Head of CRM and Analytics Grupo Axo SAPI de CV
Read the Success Story
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