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Happy Socks Retail | EMEA SAP Emarsys Customer Engagement
Retail
Happy Socks is a fashion company that’s all about bringing fun and colorful socks to their customers. Founded in Sweden in 2008, it is a retail and ecommerce brand that offers never- before-seen designs. They have 19 physical stores around the world and have produced more than 15,000 unique sock designs.
+15% Revenue Potential revenue uplift from active customers through automated journey >300 Emails Automated emails created, serving different touchpoints in the customer journey +10% Uplift Potential revenue uplift from first-time buyers through automated journeys
Headquarters Sweden
Products Socks producer
Web Site
happysocks.com
Business Challenges • Lacked a clear data strategy based on customer insights • Lean team needed to shift from manual, one-off campaigns to automation • Needed to speak to shifting wants and needs of their customers • Scaling personalization across multiple languages and geographies Customer Benefits
• By unifying and consolidating data through Emarsys, Happy Socks can better engage their customers through automations across email and CRM ads, enhance their segmentation, and drive the customer experience through rich customer journeys • By using personalized content, with predictive data like last purchase or top categories shopped, as well as web behavior, Happy Socks was able to scale communications as a global brand in native languages for better results using Emarsys Scripting Language • The results are improved customer insights, optimized customer lifecycle journeys, and potential revenue uplifts from various buyer segments
“We are just at the very beginning of what is possible and there is so much more to explore. Focusing even more on loyalty and all the programs connected to it will be the next important step for us.”
Sabrina Lindner CRM Manager Happy Socks
Read the Success Story
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