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Levi Strauss & CO. Retail | LATAM SAP Emarsys Customer Engagement
Retail
The Levi’s Brazil marketing team is tasked with building an iconic brand with 170 years of history. They are stewards of a legacy created over decades of commitment to service, quality, durability and style. Levi’s invented jeans, the iconic garment known the world over.
+32% Increase In revenue generation
Headquarters Brazil
Products Apparel manufacturer and retailer
Web Site Levi.com
Business Challenges • Automating personalized campaigns at scale • Connecting online and offline data
+7% Order Value Increase average in 5 months +15,000 Customers With repurchase and engagement tactics
• Small team with few resources • Understanding customer insights Customer Benefits
• Easy implementation and short ramp-up time: The Brazilian team is lean, therefore, the ease of use of the tool helped get buy-in from key internal stakeholders and helped Levi’s improve results and metrics out of the gate. • Tactics that streamline customer engagement: Out-of-the-box implementation tactics to quickly improve customer retention and repeat purchases. • Evolving segmentation strategy at scale: With their partnership with Driven.CX and Emarsys, they now have the capability to be nimble and prepare quickly for spikes in activity on Black Friday. “With Emarsys, we’ve been able to adopt features and functionalities and get new campaigns out the door faster than anticipated. Because Emarsys is an all-in-one platform and the partnership here is important, now when we need to make something run, it’s always fast.”
Juan Jose Arciniega Ecommerce Senior Director Levi Strauss & Co.
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