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LUISAVIAROMA Retail | EMEA SAP Emarsys Customer Engagement
Retail
Luisaviaroma.com is a top online luxury fashion destination that features an exclusive selection of new collections from 600 established designers as well as young emerging talents, which attracts over 5 million visitors per month from across the world.
+900% Revenue Increased revenue from automated emails +21% Overall Email revenue +37% Conversions In post-purchase campaign conversions
Headquarters Italy
Products Fashion retailer
Web Site
luisaviaroma.com
Business Challenges • Needed the tools and strategic guidance on how to maximize the potential of this revenue stream • Resource availability prevented the ability to deploy the complex customer journeys that could deliver tailored customer experiences • Limited number of on-event campaigns available and no real way to verify that they were using the right automated strategy Customer Benefits • The comprehensive data processing and analytical capabilities of SAP Emarsys helped reveal the key aspects of customers. Using smart event triggers for campaigns, their marketing team were able to automate turning their valuable data into tailored content • By providing a much higher level of content customization, Luisaviaroma.com enjoyed not only an increase in email engagement, but also improved conversion rates from their new customer journeys • Strengthening the capabilities of their email channel with smart automation, developed to meet their specific business needs, even grew the performance of their web channel, and strengthened loyalty and retention
“SAP Emarsys Customer Engagement helped us to build and progressively optimize a strategy centered around our customer journey that not only resulted in a huge improvement in all of our CRM KPI’s, but also clearly quantifiable revenue gains.”
Marco Ritratti Head Of Digital Marketing Luisaviaroma.com
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