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Outnorth Retail | EMEA SAP Emarsys Customer Engagement
Retail
Outnorth is an online store focusing on Scandinavian outdoor activity brands. The brands represent high quality, beautiful design, and excellent functionality.Since 2005 and roots back to 1926, they are a well-known distribution partner for name brands that offers world-wide shipping.
+12% Revenue Increase of revenue from program participants +24% Buyers Increase from first-time buyer programs +270% Campaigns Increase from birthday campaign program
Headquarters Sweden
Products Outdoor products retailer
Web Site
outnorth.com
Business Challenges • Ability to use their available purchase data in order to understand more about various customers and their interests • Move away from generic send lists, segment the data according to their different customer types, and start building individual strategies to target them • Ability to see how well their email campaigns were performing, including the value and uplift that the email channel delivered. A product range of over 11,000 items, combined with standard newsletter blasts, meant that the marketing team had a hard time pin-pointing performance drivers and identifying valuable customer types Customer Benefits • With Emarsys, Outnorth have transformed their operational data into smart data, allowing them to understand their customers, purchasing behaviors, and product affinities • Smart segmentation, multi-step automation, and highly responsive reporting has enabled their marketing team to better understand customers, act on the new information, and refine their marketing strategy • The Outnorth marketing team are enjoying a new level of strategic marketing agility that is truly driving results from acquisition to retention “Emarsys offers a unique combination of powerful tools and user-friendliness that means that it is easy for a marketer to use. You don’t need advanced technical knowledge to make the most of the features, and the instant reporting makes it easy to analyze progress on the fly.”
Henrik Wilnersson Head of Online Marketing Outnorth
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