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Pour Moi Retail | EMEA SAP Emarsys
Retail
Pour Moi, based in Brighton, UK, has been in the lingerie business for 18 years. Their mission is to make every woman feel fabulous in her own skin. They see their role as being the customer’s cheerleader. Pour Moi’s key pillars include the fit, comfort, and confidence their garments instill in customers of all sizes.
+270% Leads Converting To first-time buyers +39% Winback Rate vs. previous average +16% Active Customers Increase within 30 days
Headquarters United Kingdom
Products Lingerie for all sizes
Web Site
pourmoiclothing.com
Business Challenges • Limited CRM capabilities • Ineffective email campaigns • Small team with few resources • Lack of omnichannel view Customer Benefits • Deliverability Reporting • Strategic Dashboard • Cross-sell/Upsell • Winback defective customers • Abandoned cart
“We had a 78% increase to revenue in our [email] campaigns within our first week of sending with SAP Emarsys.”
Lauren Collins CRM Manager Pour Moi
Read the Success Story
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