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Salling Group Retail | EMEA SAP Emarsys Customer Engagement
Retail
Salling Group is Denmark’s largest retailer with a market share of 34.9% made up of supermarkets, stores, webshops, coffee bars, restaurants, with a variety of unique and well-known chains of stores - Netto, Føtex, Bilka and Salling.
+35% Revenue From automatic product recommendations +30% Open Rate Increase of personalized emails sent +25% Growth Increased revenue within 5 weeks
Headquarters Denmark
Products Large retailer and chain store locations
Web Site
sallinggroup.com
Business Challenges • They needed a customer-centric and relay tailored, individualized experiences to each and every consumer • Difficulty to determine the right product, price, time and channel to push to your individual customers to keep them coming back Customer Benefits • Fully automated emails, unique to each customer, including customer centric content and predictive elements • Automated audiences to Google Ad words and Facebook • Custom templates, product search and automatic price updates enable quick campaign execution
• Automated product recommendations both onsite and in email • Every email is delivered at the right time with Send Time Optimization • Smart Insights let’s them focus on the right customers and campaigns • Web Channel is used to tailor our onsite content to each customer and segment
“Salling Group used their offline purchase data to drive online sales, by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”
Jens Pytlich Digital Marketing Manager Salling Group
Read the Success Story
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