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AO Retail | EMEA SAP Emarsys
Consumer Products/Retail
AO Retail is an electrical retailer. It offers appliances, TV and entertainment, computing, mobile phones, etc. See insights on AO Retail including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft.
+150% Engagement From Newsletter Email (click-to-open) 45% of Revenue Driven by automation
Headquarters United Kingdom
Products Appliances, TV, entertainment retailer
Web Site
ao.com
Business Challenges • Growing 1st Party database • Customer Reactivation • Content Engagement • Increase Product Relevance Customer Benefits
14% Opt-In Database Growth from SAP Emarsys Web Channel
• Lead generation powered by Web Channel – Created a sign-up campaign that capitalized on site traffic to grow its database and give new contacts a warm welcome to the brand, improving the efficiency of acquisition and retargeting in an era of evolving data privacy regulations. • Beating the competition scaled with automation - From Customer Journey Mapping to automation and campaign build led to optimize customer-centric omni-channel journeys that delivered beyond customer expectations at sign up, ensuring the right product, expert advice and deal reached subscribers at the optimal time to engage and convert. • The close collaboration between AO and SAP Emarsys Services aligned the CRM team’s digital efforts with the goal of first-party database growth for customer retention. AO’s dedication to expanding their reach and delivering highly relevant communications contributed to outstanding results. “Most channels are falling behind but email is hitting above and beyond on targets (revenue and click-through). I don’t think we’d be able to hit these if we hadn’t done this piece of work with SAP Emarsys.”
Jodie Gartner former Head of CRM AO.com
Read the Success Story
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