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The Home Depot Mexico Retail | LATAM SAP Emarsys
Retail
The Home Depot, Inc. is a home improvement retail corporation. It sells tools, construction products, appliances, and services, including fuel and transportation rentals.. The company offers a wide range of building materials, home improvement, lawn, and garden products.
8x conversion During Hot Sale promotion
Headquarters Mexico
Products Home improvement retail
Web Site
homedepot.com.mx
Business Challenges • Fragmented Market and Lack of Unified Shopping Experience • Limited E-commerce Adoption and Customer Hesitation • Inadequate Personalization and Customer Engagement • Challenges During Peak Sales Seasons Customer Benefits • Working closely with SAP Emarsys team, Home Depot Mexico was able to implement personalized marketing strategies that significantly enhanced customer engagement. • The company’s e-commerce initiatives and strategic planning positioned it as a top six retailer in searches during high-demand periods, a significant achievement for a specialty store. • By offering a consolidated shopping experience, educating consumers, and personalizing customer interactions, Home Depot achieved remarkable improvements in engagement, conversion rates, and overall sales performance, solidifying its position as a leader in the home improvement retail industry. “You do things a certain way, you automate a certain way, you personalize a certain way. And this particular team [the SAP Emarsys Strategic Services Team] is specialized in showing you the different ways you can increase your engagement, make things better, or even integrate things that you didn’t know were possible before. So once you start doing that and you see the results, it’s just fantastic.”
+5% conversion rate Increase during promotional period 1 of top 6 retailers in searches during the peak season
Mauricio Gonzalez Online Experience Manager The Home Depot
Read the Success Story
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