However, their relationships often take them beyond these regions. "Our major markets are Houston, Austin, and San Antonio, but relationships take us to different parts of the country.” This flexibility allows them to serve a diverse range of clients across various sectors, from education to healthcare. The company’s adaptability and willingness to go where their clients need them have opened doors to numerous opportunities. "We’ve been sought out by municipalities in Wichita Falls to build two high schools simultaneously. That’s a testament to our reputation and the relationships we’ve built," Cotie shares.
The Key to Long- Term Success
Marketing Through Community Involvement
In Angela Cotie’s extensive experience, the key to forming solid, long-lasting relationships with clients is honesty and transparency. "I always say sometimes I'm honest to a fault, I'd much rather let my client know that there is a problem and come up with a solution," she says. This approach ensures that clients are always in the loop and trust that Bartlett Cocke has their best interests at heart. Cotie also believes in the power of personal connections. "I start all my meetings with a positive moment. It's about building a team of people that are excited about doing their job," she explains. This philosophy extends to every level of the organization, fostering a positive and collaborative work environment.
Bartlett Cocke’s marketing strategy is deeply intertwined with their community involvement. "In Houston, marketing is about being out there, representing yourself, and showing that you participate in the community." This approach goes beyond traditional marketing tactics, focusing on building a positive reputation through consistent, meaningful engagement with the community. "Volunteering and participating in community events make a significant impact. When you’ve done something good for the community, people notice," Angela adds. This organic marketing strategy has helped Bartlett Cocke build a strong, recognizable brand in the regions they serve.
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