SAMPLE CLUB
Mosaic provides a snapshot of information about each group, which can be useful in understanding local needs and nuances.
H30
H31
H32
H33
H34
H35
H
Younger households settling down in housing priced within their means Aspiring Homemakers
H
Advert Resp
Who We Are
Household income
Age
26–35
£40k–£49,999
87
191 36.9%
192 23.5%
Number of children
Household composition
122
Pseudo family
1
Key Features
Household T
209 22.6%
267 36.8%
Order from takeaways Texts and photos on smartphone Internet via smartphone High outstanding mortgages 3 bedrooms Families with young children
Residency type
Tenure
Semi-detached
Owned
121 77.7%
157 40.8%
I36
I37
I38
I39
I
Families with limited resources who budget to make ends meet Family Basics
I
Mosaic UK
Advert Resp
Who We Are
Household income
Age
36–45
£20k–£29,999
112
160 29.9%
160 31.3%
Number of children
Household composition
60
Family + other adults
2
Key Features
Household T
151 24.3%
253 31.5%
Games consoles Internet via smartphone Low affluence Low discretionary income Council/HA tenants Families with children
Residency type
Tenure
Terraced
Council/HA
292 51.5%
198 49.9%
LATENT DEMAND REPORT
11
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