SAMPLE CLUB
L49
L50
L51
L52
L53
L
Elderly people with limited pension income, mostly living alone Vintage Value
L
Advert Resp
Who We Are
Household income
Age
66+
<£15k
76
408 75.4%
466 76.7%
Number of children
Household composition
51
Single
No children
Key Features
Household T
190 75.4%
144 99.8%
Fuel and water poverty Very low-tech households Low discretionary income No qualifications Council/HA tenants Retired singles
Residency type
Tenure
Flat
Council/HA
318 56.2%
204 47.2%
M54
M55
M56
M
Modest Traditions M
Mature homeowners of value homes enjoying stable lifestyles
Mosaic UK
Advert Resp
Who We Are
Household income
Age
56–65
£20k–£29,999
74
227 34.6%
197 38.5%
Number of children
Household composition
101
Family + other adults
No children
Key Features
Household T
165 26.7%
142 98.3%
Low discretionary income Established in community No children Homeowners
Residency type
Tenure
Terraced
Owned
Solar panels Watch TV
133 85.3%
198 50.0%
LATENT DEMAND REPORT
12
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