B08 Bank of Mum and Dad B09 Empty-Nest Adventure C10 Wealthy Landowners C12 Scattered Homesteads C13 Village Retirement C11 Rural Vogue D14 Satellite Settlers D15 Local Focus D16 Outlying Seniors D17 Far-Flung Outposts E18 Legacy Elders E19 Bungalow Haven E20 Classic Grandparents
656 258 327
1.3 527,724 1.1 0.5 858,269 1.8 0.6 976,793 2.1 0.0 577,822 1.2 0.0 626,898 1.3 0.1 967,550 2.1 0.1 1,213,277 2.6 0.0 742,509 1.6 0.0 682,357 1.5
0.1 114
0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1
28 31
8 0
1 0 3 5 0 0 0
SAMPLE CLUB
28 68
0 0 0
0.0
11,758
0.0
156
0.3 740,893 1.6 0.0 1,439,107 3.1 1.3 804,660 1.7 2.1 587,532 1.3
19
0
0
655
75
E21 Solo Retirees
1,101
0.2 172
F22 Boomerang Boarders MOSAIC TYPE PROFILE OF CATCHMENT POPULATION (continued) Sample Club 617 1.2 631,658 1.3 3.6 1,056,722 2.3 0.1 89 1,852 0.2 160
Target: F25 Dependable Me F23 Family Ties F24 Fledgling Free
63
0.1 557,428 1.2
0.0
10 59
Adult (15+) population within two-mile catchment area 0.6 456,029 1.0 0.1 293
Base: G26 Cafés and Catchments G27 Thriving Independence G28 Modern Parents Mosaic Type G29 Mid-Career Convention H30 Primary Ambitions H31 Affordable Fringe H32 First-Rung Futures H33 Contemporary Starts H34 New Foundations I36 Solid Economy I37 Budget Generations I38 Economical Families I39 Families on a Budget H35 Flying Solo J41 Youthful Endeavours J42 Midlife Renters J43 Renting Rooms K44 Inner City Stalwarts K46 High Rise Residents K47 Single Essentials K48 Mature Workers J40 Value Rentals K45 City Diversity L51 Retirement Communities L52 Estate Veterans L53 Seasoned Survivors M54 Down-to-Earth Owners M55 Back with the Folks L49 Flatlet Seniors L50 Pocket Pensions
26
0.1 1,222,792 2.6 1.0 915,166 1.9
0.0 0.1
2
Adult (15+) population in England
525
53
1,798 Target 165
3.5 826,104 1.8 0.3 1,169,085 2.5 % Base % Pen Index 0.2 199 0.0 13
5,487
10.7 1,440,285 3.1 1.2 1,285,520 2.7 0.0 627,698 1.3 3.3 1,102,576 2.3 0.3 192,865 0.4 0.4 453,121 1.0 17.4 1,097,154 2.3 4.3 719,561 1.5 2.2 947,589 2.0 1.7 1,184,789 2.5 0.0 483,747 1.0 1.8 296,588 0.6 1.9 962,694 2.1 0.0 692,815 1.5 0.2 479,823 1.0 0.2 663,682 1.4 0.0 164,588 0.4 3.4 487,192 1.0 0.0 682,832 1.5 0.2 396,641 0.8 2.0 600,480 1.3 0.2 559,235 1.2 5.2 471,410 1.0 1.8 443,854 0.9 0.5 452,600 1.0 15.3 689,882 1.5 3.0 563,416 1.2 0.5 762,805 1.6 0.0 879,131 1.9 0.0 594,565 1.3 0.1 555,339 1.2 0.9 879,671 1.9 0.1 417,394 0.9 1.3 811,910 1.7 2.8 754,498 1.6 0.0 481,434 1.0 0.0 639,521 1.4
0.4 349
641
0.0 0.0
46
9
1
1,680
0.2 139
165 224
0.1 0.0
78 45
8,918 2,196 1,125
0.8 744 0.3 279 0.1 109
893
0.1 0.0
69
0
0
919 960
0.3 284
0.1 0.0 0.0 0.0 0.0
91
0
0
91
17 14
102
0
0
1,757
0.4 330
0
0.0 0.0
0
119
27
1,024
0.2 156
109
0.0
18
2,645
0.6 514 0.2 191
927 263
0.1
53
7,844 1,561
1.1 1,041 0.3 254
M56 Self Supporters N57 Community Elders N58 Culture & Comfort N59 Large Family Living N60 Ageing Access O61 Career Builders O62 Central Pulse O63 Flexible Workforce O64 Bus-Route Renters O65 Learners & Earners O66 Student Scene
236
0.0 0.0 0.0 0.0 0.1 0.0 0.1
28
0 0
0 0 9
53
464
48
31
7
647
73
1,423
0.2 173
0 0
0.0 0.0
0 0
Total
51,293 - -
46,958,758 - -
0.11 - -
LATENT DEMAND REPORT
14
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