SAMPLE CLUB
I36
I37
I38
I39
I
Solid Economy I36
Stable families with children, renting higher value homes from social landlords
Advert Resp
Who We Are
Household income
Age
36–45
£20k–£29,999
96
144 26.8%
204 40.0%
Number of children
Household composition
79
Family + other adults
2
Key Features
Household T
138 22.3%
203 25.3%
School-age children Council/HA tenants
Residency type
Tenure
Single trip travel insurance Standard current/savings account Low discretionary income No qualifications
Terraced
Council/HA
513 90.5%
177 44.6%
M54
M55
M56
M
Back with the Folks Older owners whose adult children are sharing their modest home while striving to gain
independence M55
Mosaic UK
Advert Resp
Who We Are
Household income
Age
56–65
£30k–£39,999
72
201 30.6%
210 33.7%
Number of children
Household composition
99
Family + other adults
No children
Key Features
Household T
530 85.4%
143 99.1%
Solar panels Established in community Low outstanding mortgage 3 bedrooms Adult children at home Homeowners
Residency type
Tenure
Terraced
Owned
134 86.5%
181 45.5%
LATENT DEMAND REPORT
16
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