SAMPLE CLUB
G26
G27
G28
G29
G
Modern Parents Busy couples in modern detached homes juggling the demands of school-age children and
careers G28
Advert Resp
Who We Are
Household income
Age
46–55
£70k–£99,999
100
178 33.6%
473 37.8%
Number of children
Household composition
145
Family
2
Key Features
Household T
196 45.0%
283 35.2%
Mid to high household income Mid-sized, detached houses Modern houses Families with school-age children
Residency type
Tenure
Detached
Owned
Outstanding mortgage Monthly discretionary income under £1000
144 92.7%
445 82.5%
I36
I37
I38
I39
I
Budget Generations I37
Families providing lodgings for adult children and gaining the benefit of pooled resources
Mosaic UK
Advert Resp
Who We Are
Household income
Age
46–55
£30k–£39,999
110
175 32.9%
205 32.9%
Number of children
Household composition
44
Family + other adults
1
Key Features
Household T
540 87.0%
165 22.8%
Low discretionary income Low outstanding mortgage 3 bedrooms Families with teenage/adult children
Residency type
Tenure
Semi-detached
Council/HA
Solar panels Order from takeaways
160 28.2%
184 47.9%
LATENT DEMAND REPORT
18
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