SAMPLE CLUB
SAMPLE CLUB
G26
G27
G28
G29
L49
L50
L51
L52
L53
G
L
Modern Parents Busy couples in modern detached homes juggling the demands of school-age children and
Estate Veterans Longstanding elderly renters of social homes who have seen neighbours change to a mix of
careers G28
owners and renters L52
1.44% 1.75%
Advert Response Channel
Advert Resp
Who We Are
Who We Are
Household income
Household income
Age
Age
46–55
£70k–£99,999
66+
<£15k
100
86
111
30
178 33.6%
473 37.8%
415 76.7%
473 77.8%
Number of children
Number of children
Household composition
Household composition
60
145
145
178
Family
2
Single
No children
Key Features
Household Technology
Key Features
Household T
196 45.0%
283 35.2%
163 64.5%
144 99.8%
Mid to high household income Mid-sized, detached houses Modern houses Families with school-age children
Fuel and water poverty Established in community Very low discretionary income No qualifications Council/HA tenants Retired singles
Residency type
Residency type
Tenure
Tenure
Detached
Terraced
Owned
Council/HA
Outstanding mortgage Monthly discretionary income under £1000
Very High
144 92.7%
445 82.5%
532 93.9%
147 37.1%
I36
I37
I38
I39
I
Budget Generations I37
At Leisure DB, we know how important it is to have a detailed understanding of the age profile of your catchment, especially when you have products and services you know will appeal to specific ages and genders. That’s why a full age report is now included in our Site Analysis Report as standard, segmenting the population of your catchment not only by age band but also by gender. You’ll find your detailed catchment age profile in Appendix II of this report. Overall, this Harlow catchment has higher than average numbers of families. The number of adults aged 30-44 is higher than average, as is the number of young children. The number of people aged 50+ is lower than the national average.
0.83% 1.63%
Families providing lodgings for adult children and gaining the benefit of pooled resources
Mosaic UK
2023 © Experian Ltd | All rights reserved www.segmentationportal.com Mosaic UK
Advert Response Channel
Who We Are
Household income
Age
46–55
£30k–£39,999
110
93
51
175 32.9%
205 32.9%
Number of children
Household composition
112
89
44
Family + other adults
1
Key Features
Household Technology
540 87.0%
165 22.8%
Low discretionary income Low outstanding mortgage 3 bedrooms Families with teenage/adult children
Residency type
Tenure
Semi-detached
Council/HA
Solar panels Order from takeaways
Medium
160 28.2%
184 47.9%
SITE ANALYSIS REPORT
SITE ANALYSIS REPORT
18
19
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