SAMPLE CLUB
L49
L50
L51
L52
L53
L
Estate Veterans Longstanding elderly renters of social homes who have seen neighbours change to a mix of
owners and renters L52
Advert Resp
Who We Are
Household income
Age
66+
<£15k
30
415 76.7%
473 77.8%
Number of children
Household composition
178
Single
No children
Key Features
Household T
163 64.5%
144 99.8%
Fuel and water poverty Established in community Very low discretionary income No qualifications Council/HA tenants Retired singles
Residency type
Tenure
Terraced
Council/HA
532 93.9%
147 37.1%
At Leisure DB, we know how important it is to have a detailed understanding of the age profile of your catchment, especially when you have products and services you know will appeal to specific ages and genders. That’s why a full age report is now included in our latent demand report as standard, segmenting the population of your catchment not only by age band but also by gender. You’ll find your detailed catchment age profile in Appendix II of this report. Overall, this Harlow catchment has higher than average numbers of families. The number of adults aged 30-44 is higher than average, as is the number of young children. The number of people aged 50+ is lower than the national average.
Mosaic UK
LATENT DEMAND REPORT
19
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