SAMPLE CLUB
WHERE EXACTLY ARE THEY? Our latent demand reports include a Mosaic map as standard, as a valuable complement to your Mosaic report (i.e. the demographic make-up of your catchment) and competition map (see page 21). A Mosaic map allows you to see not only who’s in your catchment, but exactly where they are and – when viewed alongside your competition map – their proximity to competitive sites. Note that Mosaic maps are broken down by Mosaic groups rather than types. Each dot on the map is a postcode area, which can cover 15–20 households. Each dot is colour-coded by the dominant Mosaic group for that postcode, giving you a clear visual picture of the types of people living in your catchment, and more specifically, exactly where they live.
MOSAIC MAP FOR SAMPLE CLUB Shows one- and two-mile bands
Gilston
Eastwick
A414
Harlow Tye
Harlow
Hobbs Cross
!. Sample Club 1 mile bands Mosaic UK Groups A City Prosperity
M11
!.
Foster Street
B Prestige Positions C Country Living D Rural Reality E Senior Security
A414
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Hastingwood
Broadley Common
Rye Hill
A414
LATENT DEMAND REPORT
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