SAMPLE CLUB
As noted previously, a competition map is another critical part of the jigsaw, allowing you to understand who else is potentially serving the Mosaic groups and types in your catchment. That’s why we include a competition map in all our latent demand reports (see below). This allows you to view the population clusters in your Mosaic map and compare them to the competitive sites in the area, which can quickly highlight important additional considerations. For example, if you have a lot of students or young people in your catchment, is there a university gym, and is it located close to this population cluster? If so, many of them will likely be members there, meaning this group/type may not represent as significant an opportunity for you as you might originally have thought.
COMPETITION MAP FOR SAMPLE CLUB Shows one- and two-mile bands
LATENT DEMAND REPORT
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