SAMPLE CLUB
ESTIMATE OF LATENT DEMAND FOR HEALTH & FITNESS Based on a two-mile radius of Sample Club
Mosaic UK Type
Total Adult Population (15+)
Total Health & Fitness Demand
A01
World-Class Wealth
0
0
A02 Uptown Elite
0
0
A03 Penthouse Chic
0
0
A04 Metro High-Flyers
0
0
B05
Premium Fortunes
26
1
B06
Diamond Days
89
5
B07
Alpha Families
69
3
B08 Bank of Mum and Dad
656
30
B09
Empty-Nest Adventure
258
13
C10
Wealthy Landowners
327
6
C11
Rural Vogue
8
0
C12
Scattered Homesteads
0
0
C13
Village Retirement
28
1
D14
Satellite Settlers
68
2
D15
Local Focus
0
0
D16
Outlying Seniors
0
0
D17
Far-Flung Outposts
0
0
E18
Legacy Elders
156
5
E19
Bungalow Haven
0
0
E20
Classic Grandparents
655
22
E21
Solo Retirees
1,101
33
F22
Boomerang Boarders
617
26
F23
Family Ties
1,852
87
F24
Fledgling Free
63
3
F25
Dependable Me
293
11
G26 Cafés and Catchments
26
1
G27
Thriving Independence
525
19
G28 Modern Parents
1,798
100
G29
Mid-Career Convention
165
9
H30 Primary Ambitions
5,487
249
H31
Affordable Fringe
641
24
H32
First-Rung Futures
9
0
H33
Contemporary Starts
1,680
75
H34 New Foundations
165
0
H35
Flying Solo
224
6
continued overleaf
LATENT DEMAND REPORT
25
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