SAMPLE CLUB
ESTIMATE OF LATENT DEMAND FOR HEALTH & FITNESS (continued) Based on a two-mile radius of Sample Club
Mosaic UK Type
Total Adult Population (15+)
Total Health & Fitness Demand
I36
Solid Economy
8,918
285
I37
Budget Generations
2,196
70
I38
Economical Families
1,125
34
I39
Families on a Budget
893
22
J40
Value Rentals
0
0
J41
Youthful Endeavours
919
23
J42
Midlife Renters
960
39
J43
Renting Rooms
0
0
K44 Inner City Stalwarts
91
4
K45
City Diversity
102
3
K46 High Rise Residents
0
0
K47
Single Essentials
1,757
35
K48 Mature Workers
0
0
L49
Flatlet Seniors
119
1
L50
Pocket Pensions
1,024
16
L51
Retirement Communities
109
1
L52
Estate Veterans
2,645
51
L53
Seasoned Survivors
927
27
M54 Down-to-Earth Owners
263
6
M55 Back with the Folks
7,844
292
M56 Self Supporters
1,561
58
N57 Community Elders
236
7
N58 Culture & Comfort
0
0
N59 Large Family Living
0
0
N60 Ageing Access
53
3
O61 Career Builders
464
12
O62 Central Pulse
31
2
O63 Flexible Workforce
647
37
O64 Bus-Route Renters
1,423
49
O65 Learners and Earners
0
0
O66 Student Scene
0
0
Sub Total
51,293
1,812
+604
Add consideration for 25% of members from outside catchment
-400
Minus consideration for competition/decay on catchment fringes
Estimate of Latent Demand for Health & Fitness
2,016
LATENT DEMAND REPORT
26
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