SAMPLE CLUB
SAMPLE CLUB
ESTIMATE OF LATENT DEMAND FOR HEALTH & FITNESS (continued) Based on a two-mile radius of Sample Club
GOT EXISTING MEMBER DATA?
You now have the most robust, reliable data on which to base your decisions, but please don’t stop there in your due diligence. Where you have existing members, you might also be interested in our Member Insight Reports , which provide a deep dive into who your members are, where they’re travelling from, how well you’re penetrating each population group within your catchment, and the defining characteristics of your key member types. Two elements of these Member Insight Reports – our Mosaic member profiles and our member dot maps – are particularly valuable complements to our Site Analysis Reports . The former establishes how well you currently penetrate each Group and Type of consumers in your catchment. The latter, by showing where your members live, allows marketing to be focused on the areas of highest return to fulfil latent demand predictions.
Mosaic UK Type
Total Adult Population (15+)
Total Health & Fitness Demand
I36
Solid Economy
8,918
285
I37
Budget Generations
2,196
70
I38
Economical Families
1,125
34
I39
Families on a Budget
893
22
J40
Value Rentals
0
0
J41
Youthful Endeavours
919
23
J42
Midlife Renters
960
39
J43
Renting Rooms
0
0
K44 Inner City Stalwarts
91
4
K45 City Diversity
102
3
K46 High Rise Residents
0
0
Get in touch now to request a member dot map and/or a Mosaic member profile to enhance your latent demand insights!
K47
Single Essentials
1,757
35
K48 Mature Workers
0
0
L49
Flatlet Seniors
119
1
L50
Pocket Pensions
1,024
16
L51
Retirement Communities
109
1
L52
Estate Veterans
2,645
51
L53
Seasoned Survivors
927
27
M54 Down-to-Earth Owners
263
6
M55 Back with the Folks
7,844
292
M56 Self Supporters
1,561
58
N57 Community Elders
236
7
N58 Culture & Comfort
0
0
N59 Large Family Living
0
0
N60 Ageing Access
53
3
O61 Career Builders
464
12
O62 Central Pulse
31
2
O63 Flexible Workforce
647
37
O64 Bus-Route Renters
1,423
49
O65 Learners and Earners
0
0
O66 Student Scene
0
0
Sub Total
51,293
1,812
Add consideration for 25% of members from outside catchment
+604
Minus consideration for competition/decay on catchment fringes
-400
Estimate of Latent Demand for Health & Fitness
2,016
SITE ANALYSIS REPORT
SITE ANALYSIS REPORT
26
27
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