Site Analysis Report

INDUSTRY INSIGHTS

ABOUT LEISURE DB

BROADEN YOUR KNOWLEDGE with Leisure DB’s industry reports

ABOUT US Leisure DB is a leading independent data and insight specialist in the UK leisure sector, providing key market intelligence and analysis across the full scope of an increasingly diverse fitness and leisure industry. Established over 30 years ago, we work with a wide range of operators, suppliers, consultants and investors to empower your business with the insights and tools you need to make informed decisions and thrive in your market. Armed with the knowledge we provide, you can make strategic decisions with confidence and precision. WHAT WE DO By providing the UK’s most robust market data, in-depth site and customer analysis and highly tailored advice, we help your business achieve its full potential. Imagine being in a position of truly understanding your customers and their preferences. Imagine being given new insights that hand you a compelling competitive edge. Imagine being able to pinpoint precise, perfect locations for your brand. Perhaps you simply need access to licensed data, historical stats and industry insights for a comprehensive view of the ever-evolving landscape. Leisure DB delivers all this, and more. WHY IT MATTERS Put simply, important business decisions should never be based on guesswork. Leisure DB unlocks the power of data to secure a competitive advantage for your business, with a team of experts on-hand and ready to guide you through the data, deep dive into specific report metrics and tailor advice to the needs of your business. By providing you with an in-depth understanding of your target markets and customers, we help you make more confident decisions, better investments and better strategies for success, leading to happier, more loyal customers. Let us help you take control of your success – today.

Leisure DB’s industry reports provide the most accurate, granular view of the supply-side to the industry, based on a proprietary database that we’ve developed over 20+ years. These unique reports are cited by operators, suppliers, investors, consultants and government bodies across the UK and into Europe as providing ‘invaluable business insights’ into their respective sectors. Each report is compiled from a comprehensive review of the industry that involves detailed individual contact with all sites. Throughout the year, this intelligent audit allows our dedicated research team to capture changes as they occur, including new openings, closures, expansions and site/ management takeovers. In 2024, with the support of Leisure DB’s fantastic partners, the State of the Industry Reports will be available free of charge for the first time in history. The State of the UK Fitness Industry Report was launched on 6th June 2024 and the State of the UK Swimming Industry Report was launched on 1st August 2024 - both are now available. You’ll find the new Fitness and Swim reports, plus our most recent boutique report, at leisuredb.com/publications For more information on Leisure DB’s other market-leading products and services, please see page 30.

SITE ANALYSIS REPORT

SITE ANALYSIS REPORT

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