OTHER LEISURE DB PRODUCTS
CUSTOMER PROFILING Defining your customer to enable key marketing decisions
Profile: Applying the Mosaic segmentation system to an existing membership base provides operators with a full understanding of the types of customer currently being attracted to a facility. In turn, these powerful insights can help shape marketing messages that are on-point and clearly targeted. Mapping: Mapping where customers live in relation to a facility provides an understanding of the geographical spread and concentration of specific customer types, while calculating the drive time and distance travelled by customers provides a meaningful appreciation of the geographic pull of a site. This is all key to determining a facility’s core catchment area. Penetration: Comparing the demographic profile of customers to the catchment population at large provides an understanding of how well a facility is penetrating the local area, and for which Mosaic segments it performs better. MARKET DATA Sharing intelligence and insights for informed business decisions Leisure DB is the leading market intelligence source for operators, suppliers, consultants and investors. Every year, our dedicated research team updates a vast number of detailed data fields – from member numbers and pricing to site contact details, ownership and management, technical facility details and many, many more – to maintain the highest levels of data quality and accuracy. Spanning everything from gyms and studios to swimming pools, sports halls, indoor tennis and squash courts, we can deliver the latest data to support key business decisions, with options to suit a variety of budgets. All data is handled sensitively and in adherence with our privacy agreements, but nevertheless provides invaluable cross-market insight. Please note, where member numbers are available, these are provided in bands only. Licensed data: Targeting or analysing the sector couldn’t be easier, with our fully customised facility database available to license. This enables operators to understand their current market position and identify areas for future growth; aids investors and start-ups to make informed business decisions on property purchase and location; and helps suppliers to develop new, market share-boosting opportunities. Historical stats: Leisure DB has historical fitness data going back to 2007, and swimming data to 2010. This enables clients to see how the market in the UK has changed over time, and where the growth areas have been. This historical data can deliver powerful insights to help with due diligence and forecasting trends.
LATENT DEMAND REPORT
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