ABOUT MOSAIC
MOSAIC DATA SOURCES Building on a 30-year track record of identifying changes in the structure of UK society, Mosaic synthesises over 850m pieces of information to create an easy-to-understand segmentation that allocates 51m individuals and 25m households into one of 15 Groups and 66 detailed Types. Experian’s Mosaic team – which has 100+ years of combined experience in developing and delivering regional and global segmentations – uses more than 450 data variables from a combination of Experian proprietary, public and third-party sources (including research findings and behavioural data) to build a pin-sharp picture of the latest UK consumer and social trends.
LATENT DEMAND REPORT
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