ABOUT MOSAIC
THE 15 MOSAIC GROUPS Mosaic UK classifies all consumers in the United Kingdom by allocating them to one of 15 Groups and 66 Types.
A – City Prosperity UK Population: 4.23%
B – Prestige Positions UK Population: 7.09%
Urban areas High value flats High income Cosmopolitan lifestyles
Own large, detached houses Highly educated High discretionary income
Garden or allotment Pay credit cards in full Breakdown cover
High-tech homes Uber passengers
High status city dwellers living in central locations, pursing careers with high rewards
Established families in large detached homes living upmarket lifestyles
C – Country Living UK Population: 7.25%
D – Rural Reality UK Population: 7.58%
Well-off owners in rural locations enjoying the benefits of country life Rural locations Own old, detached houses Electronic money transfers Garden or allotment Oil central heating High environmental impact gap
Rural areas Oil/solid fuel central heating Internet at home Free mobile phone apps Watch TV Comprehensive car insurance
Householders living in less expensive homes in village communities
LATENT DEMAND REPORT
34
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