ABOUT MOSAIC
ABOUT MOSAIC
THE 15 MOSAIC GROUPS Mosaic UK classifies all consumers in the United Kingdom by allocating them to one of 15 Groups and 66 Types.
THE 15 MOSAIC GROUPS (continued)
A – City Prosperity UK Population: 4.23%
B – Prestige Positions UK Population: 7.09%
E – Senior Security UK Population: 7.00%
F – Suburban Stability UK Population: 5.16%
Urban areas High value flats High income Cosmopolitan lifestyles
Own large, detached houses Highly educated High discretionary income
Retired singles and couples Pre-war generation Established in community Low internet use Have wills Solar panels
Older families, no children Own mid-value semis 3 bedrooms Established in community News and media sites Solar panels
Garden or allotment Pay credit cards in full Breakdown cover
High-tech homes Uber passengers
High status city dwellers living in central locations, pursing careers with high rewards
Established families in large detached homes living upmarket lifestyles
Elderly people with assets who are enjoying a comfortable retirement
Mature suburban owners living settled lives in mid-range housing
C – Country Living UK Population: 7.25%
D – Rural Reality UK Population: 7.58%
G – Domestic Success UK Population: 8.95%
H – Aspiring Homemakers UK Population: 10.50%
Well-off owners in rural locations enjoying the benefits of country life Rural locations Own old, detached houses Electronic money transfers Garden or allotment Oil central heating High environmental impact gap
Rural areas Oil/solid fuel central heating Internet at home Free mobile phone apps Watch TV Comprehensive car insurance
Families with children Mid to high household income Monthly discretionary income under £1000
Younger households settling down in housing priced within their means Families with young children 3 bedrooms High outstanding mortgages Internet via smartphone Texts and photos on smartphone Order from takeaways
Very high mortgage debt Internet via smartphone Online shoppers
Householders living in less expensive homes in village communities
Thriving families who are busy bringing up children and following careers
SITE ANALYSIS REPORT
SITE ANALYSIS REPORT
34
35
Made with FlippingBook flipbook maker