ABOUT MOSAIC
THE 15 MOSAIC GROUPS (continued)
E – Senior Security UK Population: 7.00%
F – Suburban Stability UK Population: 5.16%
Retired singles and couples Pre-war generation Established in community Low internet use Have wills Solar panels
Older families, no children Own mid-value semis 3 bedrooms Established in community News and media sites Solar panels
Elderly people with assets who are enjoying a comfortable retirement
Mature suburban owners living settled lives in mid-range housing
G – Domestic Success UK Population: 8.95%
H – Aspiring Homemakers UK Population: 10.50%
Families with children Mid to high household income Monthly discretionary income under £1000
Younger households settling down in housing priced within their means Families with young children 3 bedrooms High outstanding mortgages Internet via smartphone Texts and photos on smartphone Order from takeaways
Very high mortgage debt Internet via smartphone Online shoppers
Thriving families who are busy bringing up children and following careers
LATENT DEMAND REPORT
35
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