ABOUT MOSAIC
THE 15 MOSAIC GROUPS (continued)
M – Modest Traditions UK Population: 3.95%
N – Urban Cohesion UK Population: 5.75%
Homeowners No children
Homesharers in terraces Uber passengers Free mobile phone apps Read news and shop online Visual arts and design sites Watch TV
Established in community Low discretionary income Watch TV Solar panels
Mature homeowners of value homes enjoying stable lifestyles
Residents of settled urban communities with a strong sense of identity
O – Rental Hubs UK Population: 7.91%
Young singles and homesharers Rent flats
Very high internet use Internet via smartphone Watch videos online Don’t use landlines
Educated young people privately renting in urban neighbourhoods
LATENT DEMAND REPORT
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