SAMPLE CLUB
SAMPLE CLUB
It might even mean not going ahead if expected member numbers are too low to justify the investment – but crucially, it means making that decision at an early enough stage that funds aren’t wasted, without ever wondering if you missed a big opportunity. Meanwhile, for those already operating a facility and looking to maximise membership, our Site Analysis Reports provide insight into exactly who the potential customers are within the catchment area, and how numerous. In turn, marketing can be fine-tuned to capture these opportunities. It’s why operators, agencies and consultancies the length and breadth of the UK rely on these reports to inform their decisions. “Leisure DB’s site analysis and latent demand reports provide the most comprehensive and accurate data out there. The results have been proven in operation at many new community sports developments in the UK. We would not do a detailed feasibility or business case without them, and I can’t recommend them highly enough to anyone seeking leading industry data to
VITAL STATISTICS SAMPLE CLUB
POPULATION (15+) 51,293
CATCHMENT 2-MILE RADIUS
LATENT DEMAND 2,016
DOMINANT MOSAIC GROUP 26 %
17 %
DOMINANT MOSAIC TYPE
I36
I37
I38
I39
I36
I37
I38
I39
I
I
support significant investment decisions.” Tom Pinnington, The Sports Consultancy
Families with limited resources who budget to make ends meet Family Basics
Solid Economy I36
I
7.24% 8.73% Stable families with children, renting higher value homes from social landlords
1.79%
Advert Response Channel
Advert Response Channel
Who We Are
Who We Are
Household income
Household income
Age
Age
36–45
£20k–£29,999
36–45
£20k–£29,999
“We have gone to Leisure DB for Site Analysis Reports for over 13 years now, trusting them to provide us with the most comprehensive, accurate data available. The reports are clear, easily understandable by our clients, familiar to operators who use them in their own tenders, and good value. Last but not least, the Leisure DB team is incredibly knowledgeable and helpful, and their
112
103
96
96
93
160 29.9%
160 31.3%
144 26.8%
204 40.0%
Number of children
Number of children
Household composition
Household composition
115
97
103
60
79
Family + other adults
2
Family + other adults
2
Key Features
Household Technology Key Features
Household Technology
151 24.3%
253 31.5%
138 22.3%
203 25.3%
Games consoles Internet via smartphone Low affluence Low discretionary income Council/HA tenants Families with children
School-age children Council/HA tenants
Residency type
Residency type
Tenure
Tenure
High Single trip travel insurance Standard current/savings account Low discretionary income No qualifications
customer service second to none.” Kevin Godden, FMG Consulting
Terraced
Terraced
Council/HA
Council/HA
Medium
292 51.5%
198 49.9%
513 90.5%
177 44.6%
“The source of market insight in the UK fitness industry. The level of detail delivered enables me and my clients to make accurate projections around membership numbers and revenue. This is crucial in understanding the viability of any club, and what the pricing and marketing strategy should be. A very knowledgeable, professional business and highly recommended.” Andy Kidd, Elios Marketing
Mosaic UK
Mosaic UK
2023 © Experian Ltd | All rights reserved www.segmentationportal.com
2023 © Experian L www.se
KEY COMPETITORS
NUMBER OF GYMS IN THE CATCHMENT AREA 8
> Harlow LeisureZone > JD Gyms > PureGym
SITE ANALYSIS REPORT
SITE ANALYSIS REPORT
4
5
Made with FlippingBook flipbook maker