ABOUT MOSAIC
ABOUT MOSAIC
THE 15 MOSAIC GROUPS (continued)
THE 15 MOSAIC GROUPS (continued)
I – Family Basics UK Population: 8.74%
J – Transient Renters UK Population: 4.97%
M – Modest Traditions UK Population: 3.95%
N – Urban Cohesion UK Population: 5.75%
Families with lots of children Council/HA tenants Low discretionary income Low affluence Internet via smartphone Games consoles
Young singles and homesharers Millennials
Homeowners No children
Homesharers in terraces Uber passengers Free mobile phone apps Read news and shop online Visual arts and design sites Watch TV
Rent low value terraces Internet via smartphone High social networking Don’t use landlines
Established in community Low discretionary income Watch TV Solar panels
Families with limited resources who budget to make ends meet
Single people renting low cost homes for the short term
Mature homeowners of value homes enjoying stable lifestyles
Residents of settled urban communities with a strong sense of identity
K – Municipal Tenants UK Population: 5.69%
L – Vintage Value UK Population: 5.24%
O – Rental Hubs UK Population: 7.91%
Council/HA flats Densely populated No qualifications Low discretionary income Low environmental impact gap Fuel poverty
Retired singles Council/HA tenants No qualifications Low discretionary income Low-tech households Fuel and water poverty
Young singles and homesharers Rent flats
Very high internet use Internet via smartphone Watch videos online Don’t use landlines
Urban residents renting high density housing from social landlords
Elderly people with limited pension income, mostly living alone
Educated young people privately renting in urban neighbourhoods
SITE ANALYSIS REPORT
SITE ANALYSIS REPORT
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