SAMPLE CLUB
VITAL STATISTICS SAMPLE CLUB
POPULATION (15+) 51,293
CATCHMENT 2-MILE RADIUS
LATENT DEMAND 2,016
DOMINANT MOSAIC GROUP 26 %
17 %
DOMINANT MOSAIC TYPE
I36
I37
I38
I39
I36
I37
I38
I39
I
I
Families with limited resources who budget to make ends meet Family Basics
Solid Economy I36
I
7.24% 8.73% Stable families with children, renting higher value homes from social landlords
1.79%
Advert Response Channel
Advert Response Channel
Who We Are
Who We Are
Household income
Household income
Age
Age
36–45
£20k–£29,999
36–45
£20k–£29,999
112
103
96
96
93
160 29.9%
160 31.3%
144 26.8%
204 40.0%
Number of children
Number of children
Household composition
Household composition
115
97
103
60
79
Family + other adults
2
Family + other adults
2
Key Features
Household Technology Key Features
Household Technology
151 24.3%
253 31.5%
138 22.3%
203 25.3%
Games consoles Internet via smartphone Low affluence Low discretionary income Council/HA tenants Families with children
School-age children Council/HA tenants
Residency type
Residency type
Tenure
Tenure
High Single trip travel insurance Standard current/savings account Low discretionary income No qualifications
Terraced
Terraced
Council/HA
Council/HA
Medium
292 51.5%
198 49.9%
513 90.5%
177 44.6%
Mosaic UK
Mosaic UK
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KEY COMPETITORS
NUMBER OF GYMS IN THE CATCHMENT AREA 8
> Harlow LeisureZone > JD Gyms > PureGym
LATENT DEMAND REPORT
5
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