SAMPLE CLUB
WHO’S IN YOUR CATCHMENT? The Sample Club is located just off Second Avenue, to the east of Harlow town centre. The M11 motorway is just under two miles to the east. The train station is just over a mile to the north. Almost 33,000 people live within a mile of the site and this increases to 66,000 within two miles. In estimating the latent demand for fitness, as established, we have concentrated on a two-mile radius around the Sample Club. This area is home to 66,187 people, of which 51,293 are adults aged 15+. This forms the basis of our latent demand report, but we have, as always, made allowance for a proportion of members who will travel further. A two-mile radius around the Sample Club includes all those living in Harlow including Brays Grove, Stewards, Passmores, Netteswell, Mark Hall and Tylerscross. It does not reach any of the Newhall or Church Langley populations, to the east. But who are these individuals? What is the make-up of the catchment population? This is where we once again turn to Mosaic, creating a Mosaic profile report for your facility. Please note, your Mosaic profile report is based on all adults aged 15+ living in the catchment. It is not influenced by, or reflective of, your offering, model or target audience. The idea is to show, at a glance, how the population profile in your catchment compares to the average population profile across the whole of England, and with it offer some insight into the important nuances that exist within your catchment population.
LATENT DEMAND REPORT
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