SAMPLE CLUB
YOUR MOSAIC GROUPS First, let’s look at the level of Mosaic groups for a broad overview of your catchment.
In the below chart, the first column lists the Mosaic groups, with subsequent columns showing the number of people in your catchment who fall into each group, and the % of your catchment population this represents. We then share the same figures for England as a whole, in order to finally show how your catchment indexes against the national norm; anything over 100 is above average. Montages of the dominant Mosaic groups in your catchment are shown on pages 11 - 12. MOSAIC GROUP PROFILE OF CATCHMENT POPULATION Sample Club
Target:
Adult (15+) population within two-mile catchment area
Base:
Adult (15+) population in England
Mosaic Group
Target
% Base % Pen Index
0
50
100
150
200
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security F Suburban Stability G Domestic Success H Aspiring Homemakers
0
0.0 2,448,596 5.2 0.0
0
1,098
2.1 3,385,117 7.2 0.0 30 0.7 3,149,063 6.7 0.0 11
363
68
0.1 2,649,901 5.6 0.0
2
1,912 2,825 2,514
3.7 3,572,192 7.6 0.1 49 5.5 2,701,837 5.8 0.1 96 4.9 4,133,147 8.8 0.1 56
8,206 16.0 5,102,065 10.9 0.2 147 13,132 25.6 3,949,093 8.4 0.3 304
I Family Basics
J Transient Renters K Municipal Tenants
1,879 1,950 4,824
3.7 2,435,844 5.2 0.1 71 3.8 2,478,117 5.3 0.1 72 9.4 2,471,620 5.3 0.2 179
L Vintage Value
M Modest Traditions N Urban Cohesion
9,668 18.8 1,705,898 3.6 0.6 519
289
0.6 2,791,840 5.9 0.0
9
O Rental Hubs
2,565
5.0 3,984,428 8.5 0.1 59
Total
51,293 - -
46,958,758 - -
0.11 - -
LATENT DEMAND REPORT
9
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