Private Label (Cont’d from Page 1)
This affordability-driven shift in buying habits shows no signs of slowing, with 50 percent of con- sumers indicating they will continue to favor pri- vate labels due to their high satisfaction with prod- uct quality. Although price is a primary motivator, consumers remain unwilling to compromise on quality. The research identified “better taste,” “local production,” and “cleaner ingredients” as the top factors influ- encing quality perceptions. Just more than half of European consumers (51 percent) discern no significant quality difference between private-label and branded products. “While the research confirms that the price of pri- vate-label items impacts grocery shoppers’ purchas- ing decisions in the current economic climate, qual- ity is still a crucial factor influencing consumers’ buying journey,” said Madalina Mitru, Strategic Mar- keting and Value Chain Manager at Amcor. “Taste, quality and origin are all still important when con- sumers are making purchasing decisions.” The research additionally sheds light on evolving consumer attitudes toward sustainability, particu- larly those concerning retailers and brands. Just more than 40 percent of the consumer re- spondents believe that retailers are making genu-
ine strides in “local production” efforts. One-third of consumers perceive progress in “food waste re- duction,” “less excessive packaging,” and “more sus- tainable packaging”. There remains, however, room for improvement, according to respondents, with 35 percent indicat- ing that retailers need to make more efforts to re- duce excessive packaging and 33 percent expecting more sustainable packaging alternatives. Packaging continues to play a pivotal role in con- sumer choices. Claims such as “recyclable pack- aging,” “less plastic,” “less packaging,” and “paper
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Flexo Market News October 9, 2023 3
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