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FROM SHOCK TO TRAGEDY By Millicent Skiles Electrical injury isn’t just a jobsite hazard. It's a risk that can occur in our homes, workplaces, and public spaces. Here’s what you need to know about the dangers of electrocu- tion and how to prevent it.
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DRONES TAKE TO THE SKIES By Mara Watts
RESPONSIBLE SPRAYING By Veronica Sparks
Sustainable tree care practices require an
HIGHLIGHTS FROM ARBOREXPO ’24 By Diane Morgan Thank you to our exhibitors, speakers, and attendees. From a wide range of educa- tion sessions to hands-on demos and our networking events, here are some of the highlights from this year’s event — our biggest one yet. to Google algorithms, here’s how to set up an effective marketing strategy and when to ask for help. STAND OUT IN A CROWD By Millicent Skiles Tree care marketing experts share tips for businesses of all sizes to attract more customers. From simple door hangers From seedling inventory to mapping and marketing, unmanned aerial vehicles (UAVs) are pulling their weight in the forestry and tree care industries. Check out how these small machines increase effi- ciency and reduce risk.
integrated pest manage- ment program. A holistic approach and continuing education are crucial to adopting more precise and targeted solutions to care for the environment and each other.
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SAGE ADVICE By Millicent Skiles
Aer a 49-year career with Bartlett Tree Experts, Greg Daniels, the company’s former president and chief operating officer, isn’t slowing down. Here’s how he’s laying the foundation for tree care’s bright future.
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WE WOULD LOVE TO HEAR FROM YOU
OUR SUMMER ISSUE COMING IN JULY
Got a story idea you’d like to see? Send your ideas to editor@arbortimes.org . Do you have any great photos of your crew in action? Send them to info@arbortimes.org. Proper techniques and PPE — hard hats, eye and hearing protection, and fall protection — are a must for photos depicting field work.
• Aerial Rescue • Chipper Trucks • Relocating Trees • Heat-related Injuries • And More!
ArborTIMES Spring 2024 | 5
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