National Digital Marketing ti nal Digital Marketing
As consumers navigate through their path to purchase, across multiple digital touchpoints and devices, we will serve targeted ads and connected messages across digital channels, with the goal to drive sales, be Famous For Four and differentiate through our Best Brands.
Customer Purchase Journey
Customer Target Generate Awareness and Consideration for Ace Products and Services
Digital Media Tactic
Awareness
Social Media Online Video
• Brand Campaign Messaging • Famous for Four/Best Brands • Content including Heartware Stories, Leftovers with Annie and Ace Project Place
Display (Banner) Ads
Consideration
Paid Search and Search Engine Optimization (SEO) Digital Media Tactic
Customer Target Drive Purchase, Instore and Online • Customers actively searching for a product in your store or on acehardware.com • Sale and National Event promotion
Purchase
Affiliate Program
Digital Circular
Refer to pg.19 for a guide on Retailer Priorities
Loyalty
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