What’s New for 2022? Leverage High-Performing Campaigns • Continue to maximize ROI of Targeted Offers through enhanced personalization targeting what is most relevant to our customers • Adding Life Events campaigns to communicate with members during personal milestones • Focus on multi-channel engagement across campaigns • Increase digital redemption of offers to drive down mail cost Refresh Strategies on Existing Campaigns • New Member Series will fold in the highly successful Win for Life campaign • Ace Rewards Program Communications will have a mail component to send relative program touchpoints through the correct channel • Birthday Drive and Birthday Inactive will be rolled into existing campaigns, Birthday for Active Members and Reactivation of Inactive Members • Take app engaged customers and move their communication to a more digitally focused track · Currently testing this strategy with Premier campaigns
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