Launching in 2022: Improved New Member Series Enhancements to the New Member Series will significantly improve customer retention and 12-month spend. By folding in the highly successful Win for Life Customer Contact Strategy, we will migrate from a channel-driven approach to a customer-driven welcome strategy with marketing that educates and engages members throughout their onboarding. Launching in 2022: Improved New Member Series
Enhancements to the New Member Series will significantly improve customer retention and 12-month spend. By folding in the highly successful Win for Life Customer Contact Strategy, we will migrate from a channel-driven approach to a customer- driven welcome strategy with marketing that educates and engages members throughout their onboarding.
Tried and True plus Surprise and Delight offers
Increase to 8 trips per member (vs. previous 4-trip total)
Improve to 80% retention (vs. previous rate of 60%)
New Member Series
Digital-led offer delivery
Tailored communications
Grow to $248 average 12-month spend (vs. previous $184 spend)
Yearlong onboarding
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