Increasing App Adoption
Background: Continue increasing app adoption through added benefits such as Premier App Extras and other targeted app-only communication touchpoints. Next steps are to begin minimizing print and distribution costs for retailers across all campaigns by taking the app-engaged audience on a more digital only path.
Results:
$20 off $100
2X
Segment Segment Mail Quantity Mail Quantity Mail Quanti y Mail Quantity Segment Segment
Mailed Mailed 262K 262K 262K 262K ailed
Mailed
Segment Segment Segment t
Mailed Mailed 213K 213K 213K 213K 8% 8% 8% 8% $1.7M $606K 18K 18K 18K $1.7M $606K $606K $1.7M Mailed ailed $1.7 $606K
Mail Quantity Mail Quantity ail Quantity Mail Quantity
Barcode Redemption Rate* Barcode Redemption Rate* Barcode Redemption Rate* Barcode Redemption Rate*
Barcode Redemption Rate* Barcode Redemption Rate* Barcode Redemption Rate* rcode Redemption Rate*
8% 8% 8%
8%
Barcode Sales Barcode Sales Barcode Sales Barcode Sales Barcode GP Barcode GP Barcode GP Barcode GP Barcode Transaction Barcode Transaction Barcode Transaction Barcode Transaction Barco ross Profit
Barcode Sales Barcode GP Barcode Transaction Barcode Transaction Barcode Transaction Barcode Gross Profit Barcode GP Barcode Sales Barcode GP Barcode GP Barcode Sales Barcode Sales Barcode Transaction
$3.2K $993K 20K 20K 20K 20K $159 $159 $159 $159 $3.2K $993K $993K $3.2K $3.2K $993K
18K $90 $90 $90
AOV AOV A V A V
AOV AOV AOV
$90
AOV
*A strong barcode redemption rate = 3-6%
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