2022 Consumer Marketing Plan

Email Marketing

Why Should I be Opted in? Ace Rewards Email Marketing drives revenue for your store and does not incur any additional distibution cost to retailers. In addition to less cost to the retailer, in Fall 2021 Ace Rewards will begin communicating in a more digitally-focused manner to members who engage with email or mobile.

TRIGGERED & RECURRING PROMOTIONAL

ONLINE/ NON-MEMBER

RATE

LOCAL

Open Rate

20.4%

13.5%

19.4%

10.6%

Click Rate

3.4%

1.1%

2.6%

0.6%

Open to Click Rate

11.9%

5.5%

8.5%

5.9%

What’s New in 2022: 1. Expanded YETI journey for new customers 2. Scotts application reminder journey 3. Re-engagement campaigns with FF4 Brands 4. UPDATED! Monthly App Download Emails

5. NEW! Monthly Statement Emails 6. NEW! Quarterly Premier Welcome, Almost There and Don’t Lose 7. NEW! Premier App Extra communication 8. COMING SOON! Birthday & Anniversary Notification emails

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