Local Marketing Priorities
Capture consumer demand for Famous For Four categories through lower funnel marketing tactics and maintain loyalty. Stores should have a full funnel approach to categories they want to be famous for.
Use the below guide to help prioritize your marketing spend
What you want to be famous for
Famous For 4
Corporate - Centralized TV, YouTube andDigital Video, Display and Paid Social
Local • SOCi - Facebook/Instagram • Digital Display • OOH • Direct Mail • Radio • Email/GMB Posts
Awareness
Local • National Circulars
4
Consideration
Local • SOCi Ads & Events
3
5
Local • Ace Local Lift and Local Sync • National/Local Events
Purchase
2
Loyalty
1
20
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