2022 Consumer Marketing Plan

2022 National Media Investment Media spend to drive

Media Landscape Adults Spend 5 Hours Per Day Consuming Video 3+ hours Traditional TV 2+ hours Online Video Time spent with video remains consistent but how it’s being consumed continues to evolve Connected TV (CTV) on the Rise Ace continues to dial up and leverage premium CTV to reach cord-cutter, cord-nevers and multi-subscription households

consideration and sales 2022 Ace Media Spend

43% Digital

57% Video

Leveraging mass-reaching VIDEO to support Consistent FAMOUS FOR FOUR messaging

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