2022 Store Event Plan Hosting in-store events allows our red vested heroes to showcase both their incredible product knowledge and amazing customer service.
What you need to know now
• All store events below will be backed with national media support • All stores will be opted into all store events through the Ace Rewards calendar/grid • All store events are BBQ centric and will feature giveaways and party specific offers • Store Event Playbooks - everything you need to execute
Ace Rewards sign ups * +16.2%
Avg. Sales per store * +15.3% +$1,471
Customer Count * +16.1%
SUPPORTING CATEGORIES
DATE
EVENT
THEME
Avg. GP$ per store * +11.3% +$418
Weber Genesis Launch
Over 40% of all Traeger grills sold go to customers who’ve seen a demo! **
February 5 BBQ Kick-Off Party
BBQ
Transactions *
BBQ/OPE/ Lawn & Garden
April 23
BBQ Fest
BBQ
+10.8%
BBQ/Free Flag Giveaway BBQ/OPE/Power
May 28 Memorial Day BBQ Party
4th of July BBQ Party Labor Day BBQ Party
June 25
BBQ/Power
BBQ/Power
* 2019 Event Results compared to prior year ** Traeger Study
August 27
BBQ/CMN
BBQ
November 19 Thanksgrilling Think outside the oven
BBQ
Consumers who attend your event are more likely to come back within the next 90 days compared to those that do not attend.
December 3 Christmas BBQ Party Gifts & Grillin’ BBQ/Power/OPE
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